For the first time in the British TV history bird food enters the mainstream world
TBWA\Manchester and The Mob Film Co are bringing bird food to mainstream television for the first time in British TV history.
The £1m+ campaign is to relaunch Peckish bird food, which is part of horticulture company, Westland.
Starting on November 7th and running through to the end of the month, the commercial uses the strapline “bring more birds to your table” with the aim of encouraging “first time bird feeders” as well as regular users to buy the wild bird food product.
The Manchester-based creative agency has worked alongside visual effects firm, Jellyfish and The Mob Film Co to produce the advert, which was directed by Chris Gaffey and features the voice of Matt Lucas.
“We’ve been working with Westland for a number of years and so we’re delighted to produce the Peckish ad. Our aim was to illustrate the product benefits in a clear and engaging manner that will appeal to not only gardening and nature enthusiasts, but new audiences also. We’re confident that we’ve achieved this,” said Fergus McCallum, CEO of TBWA\Manchester.
Source: How Do