Fashion House Protects the Parrot!
Boss Orange Corporation, the group behind Hugo Boss and Boss Orange fashion lines, have teamed up with the World Parrot Trust to help endangered parrot species in South America. £42,000 of the proceeds from Boss Orange’s new Parrot t-shirt will go to the World Parrot Trust, as announced today. These funds will be used to protect two critically endangered parrot species – the Scarlet Macaws in Costa Rica and Honduras, and the Blue-throated Macaw in Bolivia. The t-shirt design – which was selected from over 1200 entries in a competition held last year – is now available as part of Boss Orange’s Spring/Summer 2011 Collection.